Founded by Lisette, MoorQuotes is a culturally immersive mobile platform that curates African proverbs, contextual commentary, and historical storytelling—helping users appreciate the continent’s wisdom while inspiring daily reflection.
There was a need for a modern, reliable way to deliver daily cultural content at scale—complete with provenance, translations, and community interaction. This presented an opportunity to pair a delightful mobile UX with a resilient cloud architecture that could schedule content drops, support multilingual metadata, and enable responsible monetization.
The product required:
A content cadence engine to publish a “proverb of the day” without developer intervention.
Flexible data structures for proverb text, origins, translations, references, and media.
An engaging UX for favoriting, commenting, and browsing biographies—while keeping performance fast on variable mobile networks.Design a minimalist, culturally authentic mobile experience that highlights the proverb first.
1. Design a minimalist, culturally authentic mobile experience that highlights the proverb first.
2. Implement .NET/C# microservices (iDesign) with clear boundaries for Content, Users/Favorites, Comments, and Delivery.
3. Use Azure Functions to schedule daily publishing, notifications, and cache warmups.
4. Model multilingual content in SQL with normalized entities and indexed search.
5. Enable AdMob monetization without compromising performance or readability.
“Weblysoft captured the spirit of MoorQuotes perfectly. The app is fast, beautiful, and effortless to update—exactly what we needed to share African wisdom every day.” – Lisette, Founder, MoorQuotes
Faster proverb publishing via automated Azure Functions pipeline
Increase in average session duration after UX and caching tweaks
First-Pass Approvals on App Store and Play Store
Weblysoft delivered a cross-platform mobile app powered by a scalable .NET/C# microservices backend on Azure. With scheduled content drops, multilingual SQL models, optimized media delivery, and CI/CD pipelines, MoorQuotes now publishes daily proverbs and stories reliably—supporting favorites, comments, and ethical AdMob monetization while preserving cultural authenticity.
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