The Client

Founded by Frank, MoorNews is a mobile platform for reading and following African news across categories like sports, finance, entrepreneurship, and more. The app personalizes the experience with likes, favorites, and targeted push notifications to keep users updated on topics they care about.

The Opportunity

African News consumption is fragmented across sources and formats. MoorNews aimed to centralize trusted feeds, personalize content, and deliver timely notifications—while keeping the app lightweight for a broad range of devices and networks, and enabling responsible monetization.

Problem Statement

The product needed real-time content ingestion with de-duplication, smooth client-side state for likes/favorites, intuitive navigation across diverse categories, and push notifications that are timely yet battery-friendly. All of this had to scale reliably without slowing the user experience.

Core Objectives

  • 1. Design a clear, fast mobile UX with category browsing and article detail pages.

  • 2. Implement .NET/C# microservices (iDesign) for Content, Users/Prefs, Notifications, and Monetization.

  • 3. Build ingestion with Azure Functions for near-real-time updates and scheduling.

  • 4. Provide indexed SQL search, advanced filtering, and offline-friendly caching.

  • 5. Integrate FCM/APNs for opt-in topic notifications tuned to user preferences.

  • 6. Add AdMob monetization without compromising performance or readability.
  • 7. Establish Azure-first CI/CD, monitoring, and telemetry for dependable operations.

Client Feedback

Innovation Delivered!

“Weblysoft built a fast, reliable news app that feels personal without being intrusive. Their .NET/Azure expertise and thoughtful notification design gave us the performance and control we needed.” – Frank, Founder, MoorNews

MoorNews
MoorNews
Media & Publishing · Consumer Mobile


Impactful Metrics

98%

Near-real-time article availability

30%

Higher CTR on topic-based notifications vs. generic blasts

100%

First-Pass Approvals on App Store and Play Store



The Results

Weblysoft delivered a cross-platform news reader powered by a scalable .NET/C# backend on Azure. With Azure Functions handling ingestion and scheduling, indexed SQL for search, optimized push notifications (FCM/APNs), and CI/CD via Azure DevOps, MoorNews now delivers fresh, relevant articles quickly—supporting likes, favorites, and ethical AdMob monetization while keeping the experience simple and responsive.

Project Info

  • Category:
    Media & Publishing · Consumer Mobile
  • Client:
    MoorNews
  • Engagement Length:
    3 months
  • Location:
    Remote - Global
  • Industry:
    Media & Publishing · Consumer Mobile
  • Stack:
    .NET,C#,Ionic,Capacitor,Azure,App Service,Azure Functions,Azure SQL,Azure Storage/CDN,Azure DevOps (CI/CD),AdMob,Apple Push Notification Service

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