The Company Blog and reader engagement.
One of the consequences of the <<shock of the contents>> on the web, is the amplification of the disinterest of the Net surfers in front of the information. Indeed, he now surfs on the web space by reading diagonally, zapping the contents without however times really paying attention. The question of capturing their attention and getting your audience to engage with your blog remains relevant and relevant. It is therefore in this perspective that the Weblysoft team is looking into this issue and has decided to bring you insights that will help you increase the engagement of your readers on your Blog.
1. Know your audience
This is certainly the first thing to do before even choosing the topics of your articles. Once you know your target readers well (socio-professional category, age range, interests etc...) you will be able to determine more easily what kind of content they may want to read and in what format(s), so you will also have an easier time writing blog articles that are really relevant to them and that provide answers to their questions.
2. Offer complementary content
Differentiate yourself from the others, by not leaving the reader hungry... Help them learn more about their problem by offering them complementary content to the one they just read.
By opting for in-depth content you show your expertise, you guide the reader further and further down the conversion tunnel and at the same time you demonstrate that you are the right company for him.
To save time, it is possible to automate the proposal of similar articles with extensions. In WordPress.
3. Indicate the estimated reading time
As soon as they arrive on your content, the reader must be reassured about the reading time. Especially if they are surfing from a cell phone
Depending on the browsing context, a visitor will have time to read your article or not. By indicating from the beginning that the reading is short, he will be encouraged to continue. On the other hand, if nothing is specified and they have the impression that your article is very long (an effect that is multiplied tenfold when the screen is small), they may get scared and leave your site immediately.
4. Favour short but highly relevant formats
More than half of the Internet users connect to the Internet from a smartphone. This is in line with what we said above: they have little time to spend reading. These mobile users usually take advantage of a break, a transport time or a waiting time to consult contents, make researches or read the news feed of their social networks.
To engage them more, captivate them and encourage them to consult other content, prefer synthetic but effective articles. Provide clear answers, practical advice and relevant information in a few lines.
You can eventually, at the end of your article, offer a longer version of your content for those who want more details.
5. Maximize on the visual
A visual allows to wake up the eye of the Internet user and to catch his attention. In addition, in the middle of a long block of text, it lightens the reading and sometimes brings additional information. Punctuate your paragraphs with attractive visuals to keep the reader on your blog, moreover, by using graphics or infographics, for example, you can reduce the reading time.
6. Improve and optimize your page load times
If your readers take forever to move from one article to another or to load a page, chances are they will abandon your blog quickly.
One study shows that a slight delay of just one second in loading one of your pages can lower your conversion rate by 7%, customer satisfaction by 16% and total page views by 11%.
7. Rework internal links
If having a nice tree structure in your internal links is very useful for your natural referencing, it is also useful for the engagement of your readers on your blog and more generally on your whole site.
In order for them to easily move from one article to another or from one article to one of your web pages, it is essential that these links follow a certain logic and relevance
To do this, remember to use anchor texts that are well described, check regularly that you do not have broken links and do not abuse the internal links in your articles.
In short, what you need to remember is that with the mobile traffic that is constantly increasing and the Internet users who are increasingly demanding, engaging a community regardless of the platform is a work of substance, but also of form. The development agency Weblysoft, provides you with a Kyriad of services to improve your web visibility: Attractive websites, SEO strategy, creation of Professional Logo, management of your social networks, application development. You don't have a blog for your brand or company? You know a blog but it is not up to the expectations of your audience? Blog or website poorly referenced? Contact us:
📞WhatsApp + 1 240-232-2818,
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