Any company, brand, entrepreneur or merchant, wants its website to reach the public, in the largest possible way. It is in this perspective that the Weblysoft team will address the issue of technical SEO.
You may think that you have made your site capable of "seducing the user" through content optimization. But if you ignore the technical SEO, it may be that a large part of the audience does not fall under the spell of your seduction.
A) What is technical SEO?
Technical SEO is the process of analyzing your website in depth and optimizing the points that pose problems, and that are not taken into account in the audits.
On-page SEO is technical SEO. Indeed, everything you do in a technical SEO work is very much related to the page itself including among others:
-The speed of the page
-The presence of HTTPS
-The presence of duplicate content
To the question "what is the difference between on-site SEO and technical SEO?", the answer is as follows: Technical SEO is a subcategory of SEO, which only requires technical optimizations of your site.
SEO specialists know how search engines work. They know how search engines crawl your site with robots before ranking it in search results, but also what exactly happens during rendering and the type of situations in which indexing can be blocked. The experts take into account every detail, from your site's source code to the other commands that direct search engines to your site, based on the requirements and behavior patterns of each search engine.
B) Technical seo framework.
1) Take care of the loading speed
As early as 2010, Google announced that the speed of pages would have an impact on the ranking of websites. It is indeed the time taken for the complete loading. On average, the loading of a page for an e-commerce site takes 7 seconds, while the ideal loading time is about 3 seconds or less. This impacts the user experience of your audience. A poor UX can cost you lost revenue if your target audience has to wait too long to get what they are looking for. Many users who don't have time to waste will systematically close your website. In addition, you should know that slow page loading is penalized by search engines and has an impact on your ranking, both on mobile and desktop devices.
2) Design a good site architecture
Consider your site as a living organism where each element plays a fundamental role, in this perspective a bad layout of a single element leads to a general malfunction. For a website, this is equally important, both for the user experience but also so that crawlers can explore your site effectively.
3)Create your XML sitemap
Having a sitemap file serves as an outline of your site and can make it easier for search engines to navigate your pages. With the XML Sitemap file, you tell search engines to "browse these pages and add them to your index".
This allows you to mark the pages you want to highlight and organize your site. This map, which you usually make to guide and direct the navigation and indexing behavior of various tools such as Googlebots, provides bots with various information about the importance and functions of pages while allowing them to scan your site without error or oversight.
Sitemaps are one of the crawling resources preferred by crawlers. First the URLs, then the hyperlinks and finally the XML sitemaps. The sitemap informs the robots about several things:
-The importance and the hierarchy of the pages
-The date of the last update of the pages
-The frequency of change of pages
-The possible alternative language versions that apply to the pages
This results in many advantages, such as:
-The indexing process can take less time
-Your deep pages are easily included in the indexing process
-You can track the indexing process more easily through URLs
4) Make sure there are no 404 pages
If you often have pages that don't load and cause 404 error messages, search engines will systematically avoid giving you a good ranking.
5) Ensure the security of your pages
If your website is technically optimized for SEO, it goes without saying that it is secure. The security of websites is a strong indicator of good technical referencing.
6) Beware of duplicate content
Most indexing problems occur when content is duplicated on several pages. The robots do not understand this. It confuses them and can thwart what you are trying to achieve.
Generally, you can have duplicate content problems without realizing it. This can be because your URL structure presents the same content multiple times on alternate URLs.
In short, technical SEO is a real pillar of SEO. Indeed, if inbound links, content and keywords must always be at the center of your concerns, it will be of no use to you as long as your site is not technically optimized.
It is therefore imperative that you take into account the above points, which are the easiest to understand in technical SEO, and also to operate. This, it is important that you hire experts in the field to have an excellent rendering. In fact, Weblysoft development agency is here for you, its software architects, coders and web developers are at your disposal for an improvement of your technical SEO, website redesign, application development and your SEO strategy.
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