During our work on Frenalytics, part of our work was to come up with the brand identity for Frenalytics. We used the meaning of Frenalytics to come up with a concept for the logo. Fren means Brain in Latin. Hence we decided to design a brain as the logo. The color here comes from the fact that we wanted to represent a healthy brain and furthermore Frenalytics being a medical application, the color blue seemed to be appropriate.

Services We Provided

• 1. Branding Research
• 2. Logo Sketching
• 3. Design Brainstorming Session With Client
• 4. Logo Design With Photoshop