During our work on Frenalytics, part of our work was to come up with the brand identity for Frenalytics. We used the meaning of Frenalytics to come up with a concept for the logo. Fren means Brain in latin. Hence we decided to design a brain as the logo. The color here comes from the fact that we wanted to represent a heathy brain and furthermore Frenalytics being a medical application, the color blue seemed to be appropriate.