We are a digital product agency – agency is the most important word in that sentence. Customers hire us to bring their digital products to life and elevate their business through strategy, design, and development. We have to deliver a net positive return on investment (ROI) for our clients. As an agency, we understand that collaboration is extremely important is to have amazing results in software projects - in facts in any business endeavors. And, unfortunately, we know some time agencies feel short on delivering not only the products but amazing communication.
Things started out well but then you and the agency you hired stopped working together.
While we wish none of the scenarios above applied, we have heard things like this over the years from prospects and clients about their previous agency relationships. We will say it – not all agency/client relationships go well! But we at Weblysoft always assume that they can and should go well.
The goal of this article is to showcase the different strategies we use at Weblysoft to prevent these undesirable outcomes.
Our customers are experts in their field. From the initial conversation all the way through to the end of a project, we rely on the client team to serve as the subject matter experts of their industry. Simultaneously, we operate as the experts in our respective crafts – product strategy, product design, web & mobile development, and test engineering (QA). Leaning on each team’s core strengths allow us to create meaningful work together. We’ve found that a partnership philosophy allows our relationship with our customers to flourish, instead of being focused on individually scoped aspects of a product.
Many times, we are hired to collaborate closely with an existing team inside an organization. Whether that group is managing DevOps, back end development, mobile & web development, growth – we’ve had experience adjusting processes to fit the needs of specific clients teams. This is where the power of partnerships really makes an impact. By breaking down walls & identifying how to stay aligned during an engagement, we are able to fit into an organization’s workflow to make meaningful advances on digital products.
Creating value requires a creative problem-solving team that learns and unlearns fast. This is why we prioritize listening from the get go. To truly understand what makes an engagement successful, it requires a significant amount of discussion and research. Upfront, we ask questions that get to things like must-haves, nice-to-haves, cost centers, alternatives, impact areas, and more. It’s imperative to understand the landscape and business value for every client engagement.
We know there are different ways to the return on investment of what the resources you put into your software project. However, if we can have a shared understanding of what the end results need to be and work backwards, we can start off on the right foot.
Whether our clients are in Cameroon or headquartered in Washington DC, our process looks fairly similar. Using tools like Slack, Zoom, Google Meet and others we will get into later, we are in frequent communication with our customers to ensure that everyone is aligned and feedback is being delivered in a timely manner. We use scrum-like ceremonies so that our priorities are clear for each 1-2 week sprint. Many of those meetings are attended by the client. Others are more asynchronous in nature. We find that the most successful engagements are those where collaboration is high & communication is frequent, no matter where our clients are located.
We are committed to a process that we believe in. Our team is constantly refining our approach to build products that produce the highest value to our clients. The result of that is true collaboration between our teams – an extension of each other vs. traditional agency-client silos. Here are some specific ways in which we promote high levels of collaboration.
Over the last two years of business, Weblysoft has partnered with companies on all spectrums of the business lifecycle. During that time, we have built hundreds of digital products (web apps, mobile apps, websites, smart watch apps and much more). We’ve had the privilege of working with high-growth startups looking to scale fast, small businesses wanting to increase margins by gains in efficiency, and $1B+ enterprises building new lines of revenue through innovation.
We are a team of creative thinkers and doers that simplify the complex. We are radically transparent with our internal team, clients and partners – working together to create trust, do good work, and create amazing products. Applying our deep experience across sectors, audiences, and platforms, we envision new possibilities with our clients and deliver innovative solutions that bring these visions to life. Collaboration is a natural part of that.
We’d love to be the shop you hire to join forces with your internal team to build the products your business needs. Get in touch today to learn how we can partner to achieve great results, together.